Welcome to Internet Success Web
Our goal is to help aspiring marketers improve their internet success through web marketing- not measured just by dollars - but by their overall effect on their customers.We believe that all internet marketing should be measured and evaluated based on value provided to the consumer.
In other words, the real value of the internet marketplace is determined only by how much real benefit it provides to the world.
So rather than determining your success as a marketer by how much money you make monthly or yearly,determine your success by how much real value you give. Most really successful people will readily affirm that the law of reciprocation was the key to their prosperity - the more they gave away,the more they received.
Marketing is all about how you define your product. Marketing is about how you advertise or promote your product. It is all about how you create and maintain your customers and create a trusting relationship.Your Internet Success is dependent on customers.
The goal of all business is conversion. That is - making the sale.
But remember, you have to have shoppers to convert, so traffic is paramount.
We advertise effectively when we appeal to buyers, and we'd like for all traffic to be buyers.
Unfortunately that is not the case.
So do we let only buyers into our store? Or do we let casual shoppers in and try to convert them before they leave?
We must do both - sell to the buyer and convince the shopper to buy.
Your Internet Marketing Success will increase as you continue to provide your customers with value that exceeds the price.
My Blog December 5,2008 Internet Success Web
I'm the Customer...Don't tell me what you think I need.
I know what I want, and I want it now.
So what have you got for me?
WHAT’S IN IT FOR ME?
How much money will it make for me?
How soon can I have it?
How much are you going to charge me?
What else can I get?
The average human?
Naw..let’s go easy on ourselves. We wouldn’t say the above out loud about ourselves, and if anyone said it describes us we’d be furious. We’re not selfish! It’s not all about us… Right?
But…..really….isn’t this the criteria we use daily when we buy?
Isn’t the main thought in our minds when we look at a new product…”What’s in it for me?” Maybe we don’t even think the thoughts consciously, but they’re part of our psyche.
So are we different from our buyers...or are we all pretty much the same?
When we try to sell a product to someone else, maybe we should look in the mirror and remember the criteria the last salesman had to satisfy in our minds…then try to satisfy those same thoughts in our prospect’s mind. Treat them like we want to be treated.
We may have the greatest product since the beginning of time…but if we can’t convince others that there is something valuable for them… it won’t sell.
We must convince our prospective buyer that there is indeed “something good in it for him or her”….something he or she wants….. something that will greatly benefit.
Then we have the moral obligation to deliver what we promise.
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