Get Your Message Across

What is the best way to get your sales message across to people?

First of all it’s necessary to understand how our brain works. The brain doesn't see letters. It sees only pictures.. The more visual the input, the more likely it is to be recalled.

Most decision-making occurs within the right side of the brain, where people are better able to conceptualize, or see and understand "the big picture."

When we appeal to a client's emotions and feelings using word pictures or stories that engage their emotions, we talk to their right brain.

Presenting your information in a way that conjures up pictures and images in the mind , creates the most effective sales copy. This is called conceptual selling.

Conceptual selling is selling what a product does, not what it is. Creators of diet products don’t market the ingredients of their products, but rather the results and benefits of the product. People remember the pictures of the models used in the "before" and "after" pictures.

They also respond to the emotions stirred by the mental pictures of their own success possibilities if they use the product.

With conceptual selling, the seller presents the product's benefits using stories and pictures and examples that have an appeal to the emotions..

If you can explain your products and services in ways clients can easily picture the products benefit to them, you’ll be more likely to trigger a positive response in them.

They’ll associate you and your product with the solution to their problems or needs.